Users will soon have a updated setting that enables them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the service disclosed that it now features in excess of 1 billion content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This advancement coincides with a surge in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing content creators on another major platform only show AI-generated videos. A large amount of this content is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the option to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are now over a billion videos on its service identified as AI-generated. Overall, in excess of 100 mn videos are uploaded to the platform every day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI content they view by using the content preference feature in the platform and choosing AI-made media. Additional categories that currently be controlled under the tool encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s guidelines oblige content makers to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its community policies.
In addition, the platform will now apply an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This measure is aimed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2m awareness program for experts and institutions to produce informative material about responsible artificial intelligence. This project will support non-profit groups focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, during debate over plans to lay off a large number of safety staff in the UK. The company is set to reduce 439 jobs in its content moderation division in London, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A senior executive explained that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content prior to it gets reviewed by staff. The company stated a 76% decrease in disturbing and violent content handled by human moderators over the past year due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
